"AI startups are a bit like podcasts. Which is to say, everyone seems to have one. So how does an AI startup stand out amid so much noise? There's no simple formula for standing out. But, for many founders, the key is a personal connection to the problem their startup aims to solve. That and a belief that humans should stay at the steering wheel, even when the systems run agentically."
"For Aubriana Lopez, the path involved studying sport management in college, accepting what became a disillusioning job at a sports agency, deciding to leave said sports agency, networking like crazy and finally ending up running operations for a small tech startup. Simple. Once Lopez entered the tech world, she never left. She spent the next nine years at IP intelligence company Digital Element focused on location-based data and mobile. While there, she helped build Gathr Lab, a location intelligence division designed to reach audiences"
AI startups are ubiquitous, making differentiation difficult. Many founders rely on personal connection to the problem and prioritize human control even as systems act agentically. Founders come from diverse backgrounds and pivot into ad tech through networking and operational roles. Aubriana Lopez moved from sport management and a sports agency into tech operations, then spent nine years at Digital Element building location intelligence and later led data at Samsung Ads. Lopez and colleagues founded Agnitio to solve advertising fragmentation. Agnitio is an agentic AI platform that integrates disparate marketing tools and platforms into a unified system.
Read at AdExchanger
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