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YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor | AdExchanger

YouTube's long-term priorities include AI-generated content and positioning YouTube creators as production houses and studios.

YouTube TV is gaining subscribers and aiming to compete with traditional pay-TV providers.

SSPs Rebut The Notion That They're Just 'Dumb Pipes' | AdExchanger

SSPs have faced challenges such as reduced fees and increasing competition from DSPs.

Despite industry narratives, SSPs have made strategic moves like launching direct-to-buyer products to stay competitive.

How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchanger

Sell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem.

YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor | AdExchanger

YouTube's long-term priorities include AI-generated content and positioning YouTube creators as production houses and studios.

YouTube TV is gaining subscribers and aiming to compete with traditional pay-TV providers.

SSPs Rebut The Notion That They're Just 'Dumb Pipes' | AdExchanger

SSPs have faced challenges such as reduced fees and increasing competition from DSPs.

Despite industry narratives, SSPs have made strategic moves like launching direct-to-buyer products to stay competitive.

How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchanger

Sell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem.

Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs

Disney aims for 75% ad revenue through programmatic sales with the launch of DRAX Direct integrating with major DSPs like Google DV 360 and The Trade Desk.

DRAX Direct aims to streamline workflow systems, improve audience match rates, and provide value to marketers through direct integration with DSPs and technology like clean rooms.

The DSP-To-CTV Pipeline; Getting A 360-Degree View | AdExchanger

DSPs can capitalize on direct relationships in TV ad buying by utilizing supply-path optimization initiatives like Direct Access by Viant.

Viant focuses on CTV with its post-cookie identity solution called the 'Viant Household ID,' offering a better way to anchor identity and connect first-party data from advertisers and content owners.

#programmatic-advertising

Exploring the Programmatic Pulse of MENA

Programmatic advertising in MENA is growing significantly compared to other regions.

Key DSPs shaping digital advertising strategies in MENA are Google Marketing Platform, Amazon Advertising, ADxAD, AdLib DSP, Mediasmart, and Adobe Advertising Cloud.

Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchanger

Access to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing.

Exploring the Programmatic Pulse of MENA

Programmatic advertising in MENA is growing significantly compared to other regions.

Key DSPs shaping digital advertising strategies in MENA are Google Marketing Platform, Amazon Advertising, ADxAD, AdLib DSP, Mediasmart, and Adobe Advertising Cloud.

Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchanger

Access to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing.

moreprogrammatic-advertising

Exclusive: The Trade Desk's Media-Quality Product, SP500+, Puts Publishers at the Center

The Trade Desk has introduced a new product called SP500+ that allows buyers to target a group of premium publishers.

DSPs like The Trade Desk have historically focused more on finding the perfect audience, but as cookies deprecate, the focus is shifting towards the media environment.

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