Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchanger
Briefly

from AdExchanger7 months ago
Marketers are recognizing the importance of accessing walled-garden and premium inventory alongside open internet sources to achieve desired outcomes.
AdExchangerhttps://www.adexchanger.com/content-studio/comprehensive-supply-access-how-marketers-can-efficiently-reach-their-audience/
DSPs are providing supply curation solutions like Amazon Ads supply desk, offering pre-curated inventory packages and bespoke strategies to reach relevant audiences effectively.
AdExchangerhttps://www.adexchanger.com/content-studio/comprehensive-supply-access-how-marketers-can-efficiently-reach-their-audience/
Read at AdExchanger
#programmatic-advertising #supply-path-optimization #ad-inventory #dsps #marketing-strategy
[
|
]