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#programmatic-advertising

Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show

Google's dominance in adtech creates limitations for advertisers accessing diverse inventory options through its platform.

Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchanger

Access to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing.

Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show

Google's dominance in adtech creates limitations for advertisers accessing diverse inventory options through its platform.

Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchanger

Access to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing.
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After Earnings, Is Meta Stock a Buy, a Sell, or Fairly Valued?

Meta Platforms (Meta) saw strong demand for ad inventory with impressive revenue growth, high profitability, and increased investments in AI and cloud infrastructure.
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