MarketingfromEMARKETER4 weeks agoTeen boys prefer YouTube Shorts over TikTok for post-ad purchasesMajority of US teen boys (51%) report buying after YouTube Shorts ads, higher than teen girls (43%), indicating stronger conversion potential on YouTube Shorts.
Artificial intelligencefromSocial Media Today1 month agoMeta Will Enable You to Exclude Terms from AI Copy GenerationsMeta's AI ad recommendation model increased ad conversions 5% on Instagram and 3% on Facebook in Q2, improving targeting reach.