"Key stat: Over half (51%) of US teen boys say they've made a purchase after watching a YouTube Shorts ad, compared with 43% of teen girls, according to June 2025 data from Precise TV. US YouTube Shorts viewers (187.3 million) will outnumber TikTok users (117.9 million) this year, according to EMARKETER's May 2024 forecast. Some 63% of US adults use YouTube multiple times a week, compared with 39% who use TikTok multiple times a week, according to April 2025 data from Claneo."
"Use this chart: Marketers targeting Gen Z, especially teen boys, can use this chart as evidence to prioritize YouTube Shorts in their short-form video strategy. TikTok still matters, but YouTube may deliver better ROI when aiming for direct conversions. Related EMARKETER reports: Methodology: Data is from the August 2025 Precise TV report titled "The complete picture of media consumption for US Gen Z Teens: 2025." 1,000 US teens ages 13-17 were surveyed online during June 2025. Precise TV is a COPPA-certified YouTube advertising platform."
51% of US teen boys reported making a purchase after watching a YouTube Shorts ad, compared with 43% of teen girls, based on June 2025 Precise TV data. US YouTube Shorts viewers are projected at 187.3 million, outnumbering TikTok's 117.9 million per EMARKETER's May 2024 forecast. Sixty-three percent of US adults use YouTube multiple times a week versus 39% for TikTok, per April 2025 Claneo data. Marketers targeting Gen Z—especially teen boys—can prioritize YouTube Shorts for short-form campaigns to improve direct conversion ROI while keeping TikTok in broader strategies. The Precise TV survey included 1,000 US teens aged 13–17 in June 2025.
Read at EMARKETER
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