#targeting
#targeting

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Meta Announces Improved Ad Attribution and Targeting Processes

Meta's advertising system is becoming more customizable and automated, enabling businesses to communicate value more precisely.

New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devices

Companies can enhance targeted advertising by eavesdropping on potential customers' everyday conversations via smart devices.

Spotify revamps self-serve ad platform on heels of record Q2

Spotify rebrands self-serve ad platform to Spotify Ads Manager with enhanced features for advertisers.

The Role of Data Analytics in Modern Advertising - GREY Journal

Data-driven decisions are essential for effective advertising campaigns.

Enhanced targeting and audience segmentation lead to personalized ad experiences.

Analytics improve budget allocation and campaign efficiency.

Real-time tracking allows for immediate campaign adjustments.

The Rundown: Everything you need to know about Reddit as the platform goes public

Reddit is viewed as a quirky niche platform by advertisers, but seen as a valuable addition due to its broad appeal.

Targeting on Reddit differs from other platforms, relying on contextual and interest-based signals instead of behavioral data.

Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory

Audigent partners with Google Ad Manager to enhance data curation for targeted advertising.

Meta Announces Improved Ad Attribution and Targeting Processes

Meta's advertising system is becoming more customizable and automated, enabling businesses to communicate value more precisely.

New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devices

Companies can enhance targeted advertising by eavesdropping on potential customers' everyday conversations via smart devices.

Spotify revamps self-serve ad platform on heels of record Q2

Spotify rebrands self-serve ad platform to Spotify Ads Manager with enhanced features for advertisers.

The Role of Data Analytics in Modern Advertising - GREY Journal

Data-driven decisions are essential for effective advertising campaigns.

Enhanced targeting and audience segmentation lead to personalized ad experiences.

Analytics improve budget allocation and campaign efficiency.

Real-time tracking allows for immediate campaign adjustments.

The Rundown: Everything you need to know about Reddit as the platform goes public

Reddit is viewed as a quirky niche platform by advertisers, but seen as a valuable addition due to its broad appeal.

Targeting on Reddit differs from other platforms, relying on contextual and interest-based signals instead of behavioral data.

Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory

Audigent partners with Google Ad Manager to enhance data curation for targeted advertising.

moreadvertising

Why you should try not to go viral in 2025

Targeting specific audiences on social media is more effective than aiming for virality.

Successful social media strategies depend on knowing your niche and delivering tailored messages.

LinkedIn Adds New Elements to Campaign Manager to Improve Ad Performance

LinkedIn's Campaign Manager update offers advanced targeting, insights, and optimization tools to enhance advertiser effectiveness and improve conversion rates.

#digital-advertising

How mobile bridges the gap between commerce media networks, consumers and advertisers

Commerce media networks present both opportunities and challenges for advertisers seeking to leverage consumer data for targeted advertising.

How OTT Advertising Works and How to Use It Effectively (2024) - Shopify

OTT advertising allows precise targeting of audiences, surpassing traditional TV ad formats in personalization.

What Is Digital Advertising? Digital Ad Types and Tips (2024) - Shopify

Digital marketing is essential for enhancing online consumer experience and engagement.

How mobile bridges the gap between commerce media networks, consumers and advertisers

Commerce media networks present both opportunities and challenges for advertisers seeking to leverage consumer data for targeted advertising.

How OTT Advertising Works and How to Use It Effectively (2024) - Shopify

OTT advertising allows precise targeting of audiences, surpassing traditional TV ad formats in personalization.

What Is Digital Advertising? Digital Ad Types and Tips (2024) - Shopify

Digital marketing is essential for enhancing online consumer experience and engagement.

moredigital-advertising

Dunkin' Parent Company Runs On Ad Tech Consolidation | AdExchanger

Brands need to address ad repetition issues in streaming media campaigns for better targeting.

"CTV's main challenge is the knowledge gap.": Teads' Dan Black on TV's Place in Omnichannel Advertising - ExchangeWire.com

CTV offers unique advantages for brands to engage with audiences through one-to-many viewing experiences.

Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech

Netflix is in-housing its adtech to improve capabilities like measurement and targeting, addressing industry gaps.

Council Post: 15 Performance Marketing Insights To Pay Attention To In 2024

Different definitions of performance marketing exist

Focus on data gathering and targeting for success

Using AI to Master the Branding Trio - Differentiation, Targeting & Loyalty

AI can help marketers target efficiently and stretch limited budgets.

Google Ad Manager Launches Programmatic Email Ads

Email ads in Google Ad Manager are cookie-proof, potentially replacing cookies for targeting as the primary reason for adding email ad support.

AUDIENCES' Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy - ExchangeWire.com

First-party data brings a competitive advantage in addressability and targeting, enabling suppression, reach, and retail media opportunities.

Nearly 80% of Americans are concerned about the spread of disinformation' with Black people among the most targeted

Around 80% of Americans believe online content can be deliberately fake, with people of color being the most targeted for disinformation.

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#targeting#targeting

Meta Announces Improved Ad Attribution and Targeting Processes

New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devices

Spotify revamps self-serve ad platform on heels of record Q2

The Role of Data Analytics in Modern Advertising - GREY Journal

The Rundown: Everything you need to know about Reddit as the platform goes public

Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory

Meta Announces Improved Ad Attribution and Targeting Processes

New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devices

Spotify revamps self-serve ad platform on heels of record Q2

The Role of Data Analytics in Modern Advertising - GREY Journal

The Rundown: Everything you need to know about Reddit as the platform goes public

Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory

Why you should try not to go viral in 2025

LinkedIn Adds New Elements to Campaign Manager to Improve Ad Performance

How mobile bridges the gap between commerce media networks, consumers and advertisers

How OTT Advertising Works and How to Use It Effectively (2024) - Shopify

What Is Digital Advertising? Digital Ad Types and Tips (2024) - Shopify

How mobile bridges the gap between commerce media networks, consumers and advertisers

How OTT Advertising Works and How to Use It Effectively (2024) - Shopify

What Is Digital Advertising? Digital Ad Types and Tips (2024) - Shopify

Dunkin' Parent Company Runs On Ad Tech Consolidation | AdExchanger

"CTV's main challenge is the knowledge gap.": Teads' Dan Black on TV's Place in Omnichannel Advertising - ExchangeWire.com

Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech

Council Post: 15 Performance Marketing Insights To Pay Attention To In 2024

Using AI to Master the Branding Trio - Differentiation, Targeting & Loyalty

Google Ad Manager Launches Programmatic Email Ads

AUDIENCES' Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy - ExchangeWire.com

Nearly 80% of Americans are concerned about the spread of disinformation' with Black people among the most targeted

#targeting
#targeting