#targeting

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advertising
jeffbullas.com
3 weeks ago
Marketing

Mastering Facebook Ads: Learn How To Maximize Your ROI and Build a Powerful Brand - jeffbullas.com

Facebook Ads on the largest social platform provide precision targeting and diverse ad formats for successful marketing campaigns. [ more ]
Forbes
4 weeks ago
Artificial intelligence

Council Post: How AI Can Revolutionize CTV Advertising

AI may help unlock the full potential of Connected TV (CTV) advertising by enabling enhanced personalization and targeting. [ more ]
Digiday
1 month ago
Marketing

The Rundown: Everything you need to know about Reddit as the platform goes public

Reddit is viewed as a quirky niche platform by advertisers, but seen as a valuable addition due to its broad appeal.
Targeting on Reddit differs from other platforms, relying on contextual and interest-based signals instead of behavioral data. [ more ]
The Drum
4 months ago
Marketing

As advertisers eye end of cookie, Havas Media unveils AI-enabled planning methodology

Media agencies are developing new solutions to target audiences and measure the impact without relying on cookies.
Havas Media has retooled its media buying platform, Converged, to operate without cookies or personal data. [ more ]
Digiday
4 months ago
Marketing

Fragmented frontiers: Here is a look at the ad industry's post-tracking tribes

Marketers are still divided and uncertain about the best path forward in the absence of widespread tracking.
Some marketers are exploring alternative methods for effective targeting and ad measurement. [ more ]
Digiday
4 months ago
Marketing

Fragmented frontiers: Here is a look at the ad industry's post-tracking tribes

Marketers are still divided and uncertain about the best path forward in the absence of widespread tracking.
Some marketers are exploring alternative methods for effective targeting and ad measurement. [ more ]
moreadvertising
Adweek
3 months ago
Marketing tech

Some Cookieless Alternatives ... Still Use Cookies

Brands are under pressure to find alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear.
Some solutions in the market that claim to be alternatives to cookies still rely on third-party cookies for targeting. [ more ]
ai
Digiday
3 months ago
Artificial intelligence

Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024

Xerox's CMO plans to incorporate more AI and personalization into their marketing strategies.
The company is focusing on demand generation, cross-selling, and targeting the right clients using AI. [ more ]
Digiday
3 months ago
Artificial intelligence

Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024

Xerox's CMO plans to incorporate more AI and personalization into their marketing strategies.
The company is focusing on demand generation, cross-selling, and targeting the right clients using AI. [ more ]
moreai
Forbes
1 month ago
Marketing

Council Post: 15 Performance Marketing Insights To Pay Attention To In 2024

Different definitions of performance marketing exist
Focus on data gathering and targeting for success [ more ]
AdExchanger
3 months ago
Marketing

This DSP Sees A Future With Local Streaming Advertisers | AdExchanger

Specialized demand-side platforms are emerging in the crowded DSP space.
JamLoop is a DSP that focuses on local CTV advertising, targeting smaller, local advertisers.
The rising demand for local streaming inventory is driving partnerships between programmers and DSPs. [ more ]
Digiday
3 months ago
Marketing

Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024

Xerox's CMO plans to incorporate more AI and personalization into their marketing strategies.
The company is focusing on demand generation, cross-selling, and targeting the right clients using AI. [ more ]
MarTech
5 months ago
Marketing

Advertising performance in the context of conversation | MarTech

Digital platforms that focus on conversation provide a unique extension to performance campaigns.
Conversations about consumer problems, recommendations, and brands drive opinions and purchases. [ more ]
MarTech
5 months ago
Marketing

Advertising performance in the context of conversation | MarTech

Digital platforms that focus on conversation provide a unique extension to performance campaigns.
Conversations about consumer problems, recommendations, and brands drive opinions and purchases. [ more ]
Mediapost
5 months ago
Marketing

Gameview Debuts Ad Tech Platform, Helps Marketers Target Specific Audiences

Gameview is a new ad tech platform launched by Livewire that combines gaming media and specific targeting to help marketers reach gamers.
The platform offers precise targeting and data management to help marketers find their niche audience among the 2 billion global gamers.
Gamers are a large and diverse demographic, with women accounting for 48% of gamers in the US. [ more ]
Digiday
4 months ago
Marketing tech

Fragmented frontiers: Here is a look at the ad industry's post-tracking tribes

Marketers are still divided and uncertain about the best path forward in the absence of widespread tracking.
Some marketers are exploring alternative methods for effective targeting and ad measurement. [ more ]
MarTech
5 months ago
Marketing tech

Advertising performance in the context of conversation | MarTech

Digital platforms that focus on conversation provide a unique extension to performance campaigns.
Conversations about consumer problems, recommendations, and brands drive opinions and purchases. [ more ]
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