Why you should try not to go viral in 2025Targeting specific audiences on social media is more effective than aiming for virality.Successful social media strategies depend on knowing your niche and delivering tailored messages.
LinkedIn Adds New Elements to Campaign Manager to Improve Ad PerformanceLinkedIn's Campaign Manager update offers advanced targeting, insights, and optimization tools to enhance advertiser effectiveness and improve conversion rates.
Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024Xerox's CMO plans to incorporate more AI and personalization into their marketing strategies.The company is focusing on demand generation, cross-selling, and targeting the right clients using AI.
LinkedIn Adds New Elements to Campaign Manager to Improve Ad PerformanceLinkedIn's Campaign Manager update offers advanced targeting, insights, and optimization tools to enhance advertiser effectiveness and improve conversion rates.
Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024Xerox's CMO plans to incorporate more AI and personalization into their marketing strategies.The company is focusing on demand generation, cross-selling, and targeting the right clients using AI.
How mobile bridges the gap between commerce media networks, consumers and advertisersCommerce media networks present both opportunities and challenges for advertisers seeking to leverage consumer data for targeted advertising.
How OTT Advertising Works and How to Use It Effectively (2024) - ShopifyOTT advertising allows precise targeting of audiences, surpassing traditional TV ad formats in personalization.
What Is Digital Advertising? Digital Ad Types and Tips (2024) - ShopifyDigital marketing is essential for enhancing online consumer experience and engagement.
How mobile bridges the gap between commerce media networks, consumers and advertisersCommerce media networks present both opportunities and challenges for advertisers seeking to leverage consumer data for targeted advertising.
How OTT Advertising Works and How to Use It Effectively (2024) - ShopifyOTT advertising allows precise targeting of audiences, surpassing traditional TV ad formats in personalization.
What Is Digital Advertising? Digital Ad Types and Tips (2024) - ShopifyDigital marketing is essential for enhancing online consumer experience and engagement.
Meta Announces Improved Ad Attribution and Targeting ProcessesMeta's advertising system is becoming more customizable and automated, enabling businesses to communicate value more precisely.
New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devicesCompanies can enhance targeted advertising by eavesdropping on potential customers' everyday conversations via smart devices.
Spotify revamps self-serve ad platform on heels of record Q2Spotify rebrands self-serve ad platform to Spotify Ads Manager with enhanced features for advertisers.
The Rundown: Everything you need to know about Reddit as the platform goes publicReddit is viewed as a quirky niche platform by advertisers, but seen as a valuable addition due to its broad appeal.Targeting on Reddit differs from other platforms, relying on contextual and interest-based signals instead of behavioral data.
Audigent Partners with Google Ad Manager to Help Agencies Access Curated InventoryAudigent partners with Google Ad Manager to enhance data curation for targeted advertising.
GSE, The Three-Letter Acronym To Rule Them All; The Insta Horrors Continue | AdExchangerGoogle announced US launch of Generative Search Experience at I/O summit, presenting both opportunities and risks.
Meta Announces Improved Ad Attribution and Targeting ProcessesMeta's advertising system is becoming more customizable and automated, enabling businesses to communicate value more precisely.
New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devicesCompanies can enhance targeted advertising by eavesdropping on potential customers' everyday conversations via smart devices.
Spotify revamps self-serve ad platform on heels of record Q2Spotify rebrands self-serve ad platform to Spotify Ads Manager with enhanced features for advertisers.
The Rundown: Everything you need to know about Reddit as the platform goes publicReddit is viewed as a quirky niche platform by advertisers, but seen as a valuable addition due to its broad appeal.Targeting on Reddit differs from other platforms, relying on contextual and interest-based signals instead of behavioral data.
Audigent Partners with Google Ad Manager to Help Agencies Access Curated InventoryAudigent partners with Google Ad Manager to enhance data curation for targeted advertising.
GSE, The Three-Letter Acronym To Rule Them All; The Insta Horrors Continue | AdExchangerGoogle announced US launch of Generative Search Experience at I/O summit, presenting both opportunities and risks.
Dunkin' Parent Company Runs On Ad Tech Consolidation | AdExchangerBrands need to address ad repetition issues in streaming media campaigns for better targeting.
This DSP Sees A Future With Local Streaming Advertisers | AdExchangerSpecialized demand-side platforms are emerging in the crowded DSP space.JamLoop is a DSP that focuses on local CTV advertising, targeting smaller, local advertisers.The rising demand for local streaming inventory is driving partnerships between programmers and DSPs.
"CTV's main challenge is the knowledge gap.": Teads' Dan Black on TV's Place in Omnichannel Advertising - ExchangeWire.comCTV offers unique advantages for brands to engage with audiences through one-to-many viewing experiences.
This DSP Sees A Future With Local Streaming Advertisers | AdExchangerSpecialized demand-side platforms are emerging in the crowded DSP space.JamLoop is a DSP that focuses on local CTV advertising, targeting smaller, local advertisers.The rising demand for local streaming inventory is driving partnerships between programmers and DSPs.
"CTV's main challenge is the knowledge gap.": Teads' Dan Black on TV's Place in Omnichannel Advertising - ExchangeWire.comCTV offers unique advantages for brands to engage with audiences through one-to-many viewing experiences.
Some Cookieless Alternatives ... Still Use CookiesBrands are under pressure to find alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear.Some solutions in the market that claim to be alternatives to cookies still rely on third-party cookies for targeting.
Attribution and Granular Targeting Top Buyers' Wish List for Netflix's AdtechNetflix is in-housing its adtech to improve capabilities like measurement and targeting, addressing industry gaps.
Some Cookieless Alternatives ... Still Use CookiesBrands are under pressure to find alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear.Some solutions in the market that claim to be alternatives to cookies still rely on third-party cookies for targeting.
Attribution and Granular Targeting Top Buyers' Wish List for Netflix's AdtechNetflix is in-housing its adtech to improve capabilities like measurement and targeting, addressing industry gaps.
Council Post: 15 Performance Marketing Insights To Pay Attention To In 2024Different definitions of performance marketing existFocus on data gathering and targeting for success
Advertising performance in the context of conversation | MarTechDigital platforms that focus on conversation provide a unique extension to performance campaigns.Conversations about consumer problems, recommendations, and brands drive opinions and purchases.
Using AI to Master the Branding Trio - Differentiation, Targeting & LoyaltyAI can help marketers target efficiently and stretch limited budgets.
Google Ad Manager Launches Programmatic Email AdsEmail ads in Google Ad Manager are cookie-proof, potentially replacing cookies for targeting as the primary reason for adding email ad support.
AUDIENCES' Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy - ExchangeWire.comFirst-party data brings a competitive advantage in addressability and targeting, enabling suppression, reach, and retail media opportunities.
Nearly 80% of Americans are concerned about the spread of disinformation' with Black people among the most targetedAround 80% of Americans believe online content can be deliberately fake, with people of color being the most targeted for disinformation.