fromSearch Engine Roundtable2 days agoMicrosoft Advertising Audience Planner UpdatesMicrosoft Advertising Audience Planner provides tools for effective audience targeting, bidding strategies, and performance estimations.
Online marketingfromSocial Media Today4 days agoA Look at Meta's 'Value Rules' for Specific Ad Targeting ApproachesValue Rules enhance Meta Ads targeting by allowing bid adjustments for specific audience segments based on their projected customer value.
fromSocial Media Today1 month agoTikTok Provides an Overview of its New Brand Consideration Ads [Infographic]TikTok recently launched its new Brand Consideration ads, enabling advertisers to specifically target audience sub-segments based on their position in the purchase journey.E-Commerce
fromMarTech1 month agoMarketing techTranUnion data shows importance of good targeting for ROAS | MarTech
fromExchangewire1 month agoMarketing techExperian & Peer39 Enhance Contextual Advertising with Expanded UK Audience Data
fromMarTech1 month agoMarketing techTranUnion data shows importance of good targeting for ROAS | MarTech
fromExchangewire1 month agoMarketing techExperian & Peer39 Enhance Contextual Advertising with Expanded UK Audience Data
Marketing techfromExchangewire2 months agoDon't Use Ad Tech to Track Me. Use it to Adapt to Me. - ExchangeWire.comDigital advertising must move beyond flawed identity-based targeting to embrace more nuanced understanding of consumer behavior.
