"When [Taylor Swift] is wearing something, even if she's wearing something for 0.3 seconds, people want that because they want to be part of her journey and her life, too," Ho told Fortune.
"It was Popflex's best sales day of 2024-and its second-best day of sales ever," highlighting the significant impact of celebrity endorsements on brand performance.
"This interview has been lightly condensed and edited for clarity. What is Blogilates?" speaks to Ho's entrepreneurial journey and innovation in the fitness and fashion industry.
"Blogilates started as a YouTube channel in 2009, where I really was just uploading free workout videos for my students in real life. [It] came from my love of Pilates and blogging."
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