The rise of online labor platforms like Fiverr, Handy, Uber, and Upwork has revolutionized both the gig economy and employee evaluation practices. These platforms prioritize customer ratings as a primary means of assessing worker performance. This shift contrasts sharply with conventional performance evaluations, which involve comprehensive feedback from supervisors and peers over time. Experts like Tristan Botelho emphasize that this rapid, simplistic evaluation can affect workers' career trajectories and the fairness of opportunities available to them in the gig economy. The article further highlights the significance of measurement design on entrepreneurship and stratification outcomes.
Online labor market platforms have transformed worker performance evaluation from traditional multi-dimensional assessments to quick, customer-driven ratings that focus on single dimensions.
The evaluation process in online labor platforms significantly impacts workers' career outcomes and the stratification of opportunities available to them in the gig economy.
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