"La Crema has grown by leaps and bounds, but the quality has never gone backward," says Bill O'Connor, EVP and Chief Sales Officer for Jackson Family Wines, who's spearheaded partnerships with the Kentucky Derby, various Pride events around the country, and, most recently, a partnership with the WNBA. "It's been rewarding to see us keep the integrity of the brand from day one. When you mix that all together, that's why the winery is so popular."
Making wine accessible, especially to younger generations, is a key component. "Rather than making people have to visit the winery in Sonoma County or buy it in restaurants, we want to bring La Crema to the people," says O'Connor, who is especially proud of the WNBA deal. "The WNBA and NBA are so much more than just a basketball court... The players themselves are entrepreneurs, and we're giving them another avenue to head into post-basketball."
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