The Benefits of Building a Customer-Oriented Business (2024) - Shopify
Briefly

A customer-oriented, or customer service-oriented, businesses put consumer needs ahead of their own. This business strategy goes beyond providing exceptional customer service.
Customer-oriented companies understand the importance of keeping customers happy: Satisfied patrons are more likely to leave positive reviews, which can attract more customers and lead to revenue growth.
A customer-oriented approach can give your business a competitive edge by providing a positive and unparalleled customer experience in your market.
Research your user base. A strong understanding of your customer base will help your team make customer-centric decisions.
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