Storytelling is a wonderful thing because you can bring people along the journey. For product leaders, others often perceive us as building in our ivory towers.
I learned that you need great product marketing and go-to-market functions to go alongside those great products. Great messaging and value propositions are essential.
As early as possible - even when you're building the roadmap, you should start working on go-to-market. This signals why we are building it.
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