Council Post: Email Retargeting That Works: Proven Flows To Conversions

"Retargeting focuses on already warm leads who have taken the time to engage with your brand, making it a powerful tool for conversion recovery. This method capitalizes on the customers who have shown interest but have not yet completed their purchases."

"Understanding the retargeting funnel is crucial, as it's the foundation for turning visitors into loyal customers or even brand ambassadors. It involves initial customer interactions that facilitate further engagement through strategic email flows."

"The welcome flow is essential for creating a strong first impression. A friendly tone and engaging follow-up emails can build a positive relationship and encourage conversions among new subscribers."

Read at Forbes