Duolingo's beloved mascot, Duo the owl, has staged a dramatic return after an elaborate marketing campaign that included a fabricated death announcement. Initially declared dead on February 11, Duo claimed the entire episode was a test for users to remind them of their language lessons. Users participated in daily lessons to 'bring him back,' creating a frenzy on social media. Duolingo, known for its quirky interactions, cleverly capitalized on the stunt to engage its audience while showcasing its brand's playful nature as Duo was resurrected amidst fanfare.
"Faking my death was the test and you all passed," it captioned a video posted to social media on Monday, with a montage suggesting that users brought him back by completing their daily language lessons.
Duo's intrigue reached entirely new heights earlier this month after the company announced his death on Feb. 11 and said authorities were investigating the cause.
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