The New Yorker3 weeks agoMarketingThe Dada Era of Internet MemesChinese factory creates viral social media campaign for niche product. [ more ]
The Drum2 months agoMarketingAd of the Day: Corona's mammoth CGI hammock causes a social media stirCorona beer brand created a viral campaign with a massive hammock between two buildings. Extensive planning and use of 3D tracking were essential in making the CGI integration look realistic. [ more ]