Netflix shifts focus to growing ad tier
Briefly

Efforts to introduce a lower-priced ad-supported tier led to a doubling of ad revenue, with a 16.4% overall revenue rise in Q2, the fastest growth since 2021.
Netflix's ad-supported tier attracted 40 million users globally, comprising 40% of sign-ups, driving investor confidence with a 35% stock increase this year.
Read at Fast Company
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