#original-content

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#streaming-services

Apple's answer to getting people to watch TV+: a weekend freebie.

Apple offers a free trial weekend for AppleTV+ to attract new subscribers amidst competitive streaming landscape.

The 40 Best Movies on Paramount+

Paramount+ has a growing catalog of films and original content since its rebranding from CBS All Access in 2021.

Apple's answer to getting people to watch TV+: a weekend freebie.

Apple offers a free trial weekend for AppleTV+ to attract new subscribers amidst competitive streaming landscape.

The 40 Best Movies on Paramount+

Paramount+ has a growing catalog of films and original content since its rebranding from CBS All Access in 2021.
morestreaming-services

X Announces Expanded Content Partnership With The NBA

X renews partnership with NBA to deliver exclusive content, emphasizing community engagement among basketball fans.

Chick-fil-A isn't launching a streaming service. It's actually way bigger than that.

Chick-fil-A is launching a proprietary entertainment app focused on family-friendly content, not a full streaming platform.
#animation

'The Wild Robot' Soars, #6 'Megalopolis' Only $4 Million (but Strong IMAX Response)

Original animated films can succeed at the box office as shown by "The Wild Robot".
Franchise fatigue may be setting in based on box office performance of "Transformers One."
High expectations do not guarantee box office success; evidenced by Coppola's "Megalopolis."

Creating a whole world with Jellyfish Pictures

Jellyfish Pictures is an award-winning animation and VFX studio.
The company is committed to using business as a force for good and is working towards a B Corp certification.

'The Wild Robot' Soars, #6 'Megalopolis' Only $4 Million (but Strong IMAX Response)

Original animated films can succeed at the box office as shown by "The Wild Robot".
Franchise fatigue may be setting in based on box office performance of "Transformers One."
High expectations do not guarantee box office success; evidenced by Coppola's "Megalopolis."

Creating a whole world with Jellyfish Pictures

Jellyfish Pictures is an award-winning animation and VFX studio.
The company is committed to using business as a force for good and is working towards a B Corp certification.
moreanimation
#instagram

Why You'll Start Seeing More Original Content on Instagram Soon

Instagram to prioritize original content in algorithm changes

More than Half of Reels Recommendations Are Original Posts - Lindsey Gamble

Meta has shifted Reels recommendations to feature over 50% original posts, fostering user engagement with emerging creators.

Instagram promises to amplify smaller creators

Instagram is focusing on boosting smaller creators by adjusting recommendation algorithms.

Instagram is updating its ranking systems to surface more content from smaller, original creators | TechCrunch

Instagram is updating its ranking system to prioritize original content from smaller creators for a more equal reach.

Will Instagram's massive algorithm update help or harm creatives?

Instagram is updating its algorithm to prioritize original content and give smaller creators more visibility.

Instagram promises to amplify smaller creators

Instagram is focusing on amplifying smaller creators by changing recommendation algorithms.

Why You'll Start Seeing More Original Content on Instagram Soon

Instagram to prioritize original content in algorithm changes

More than Half of Reels Recommendations Are Original Posts - Lindsey Gamble

Meta has shifted Reels recommendations to feature over 50% original posts, fostering user engagement with emerging creators.

Instagram promises to amplify smaller creators

Instagram is focusing on boosting smaller creators by adjusting recommendation algorithms.

Instagram is updating its ranking systems to surface more content from smaller, original creators | TechCrunch

Instagram is updating its ranking system to prioritize original content from smaller creators for a more equal reach.

Will Instagram's massive algorithm update help or harm creatives?

Instagram is updating its algorithm to prioritize original content and give smaller creators more visibility.

Instagram promises to amplify smaller creators

Instagram is focusing on amplifying smaller creators by changing recommendation algorithms.
moreinstagram
from Fast Company
5 months ago

After winning over the NBA, Amazon Prime Video sets its sights on Hollywood

Amazon Prime Video is transitioning to a mainstream Hollywood player under Mike Hopkins, focusing on original content, live sports, advertising revenue, and aiming to capture a larger share of digital advertising spending.

Radio Ambulante launches its own record label as a home for its podcast's original music

Radio Ambulante uses original music to enhance storytelling and has launched a record label, celebrating sound designers and offering listeners a chance to enjoy the music separately.

Snapchat Shares New Research Into the Opportunities of the Saudi Arabian Market

Snapchat needs to find more ways to maximize its business opportunities.

Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?

TikTok is vying to replace Twitter as the dominant second screen during the Super Bowl
39% of marketers invest a lot in creating original content for TikTok

How Disney's constant rebrands helped it stay relevant

Disney Channel became a huge influence on pre-teen and teenage culture in the mid-2000s through its live-action shows and original movies.
Disney focused on the strategy of discovering and promoting teen stars who would release pop music while starring in Disney Channel TV shows and movies.
#netflix

Netflix shifts focus to growing ad tier

Netflix added the fewest subscribers in five quarters due to waning growth post password sharing crackdown and summer sports events.

Netflix Is On A Content Licensing Tear; G/O Media Seeks To Sell Some Sites | AdExchanger

Netflix plans to continue spending on original content to stay ahead of the competition for subscribers and ad dollars.
Licensing shows to Netflix can still result in increased viewership on the original streaming service.

Netflix shifts focus to growing ad tier

Netflix added the fewest subscribers in five quarters due to waning growth post password sharing crackdown and summer sports events.

Netflix Is On A Content Licensing Tear; G/O Media Seeks To Sell Some Sites | AdExchanger

Netflix plans to continue spending on original content to stay ahead of the competition for subscribers and ad dollars.
Licensing shows to Netflix can still result in increased viewership on the original streaming service.
morenetflix

Netflix Adding 14 More Games, See Them All Here

Netflix Games announces 14 new titles, including original content-based games and indie favorites, with varying release dates.

Job: Vice President, Marketing

Seeking strategic creative executive for managing media brand across all platforms.
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