Over 70% of the company's ad-supported members watch content for more than 10 hours per month, 15 percentage points higher than competitors, leading to higher ad response rates.
Users pay more attention after three hours of viewing, making them twice as likely to respond to ads compared to other platforms. Netflix aims for strategic and consumer-centric ad placement.
Netflix brings advertising technology in-house to enhance ad experience for users and advertisers, collaborating with major programmatic partners to ensure quality and consumer satisfaction.
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