"Culture eats strategy for breakfast," emphasizing that no matter how well-crafted a strategy is, it will falter if not aligned with the company's culture.
Culturally astute CMOs are proven to excel in areas such as building trust and earning their teams' support, showing the importance of understanding the cultural environment.
The first step for any new CMO is to observe and decode what they see around them—both explicit and implicit cultural cues.
Many CMOs go in guns blazing with a brand new vision, only to misjudge company culture, emphasizing the need for cultural fluency.
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