It's time for B2B marketing to understand its GTM role | MarTechUnrecognized risks in 2025-26 will impact marketing effectiveness and sales efficiency, heightening C-suite anxiety over investments.C-suites require clarity and advanced analytics to evaluate the impact of marketing on business performance.
Corporate boards are out of the loop when it comes to AIAI integration in the workforce is hindered by insufficient board engagement and expertise on the technology.
What's the most underrated power in the CMO toolkit?A new CMO's strategy can only succeed if it aligns with the existing company culture, making cultural fluency essential.