"We're always looking at what our consumers like and adjusting our range of products," a Coca-Cola spokesperson confirmed to Fast Company. "As part of this strategy, we're planning to phase out Coca-Cola Spiced to introduce an exciting new flavor in 2025."
"We know consumers are more and more willing to experiment with new and unique flavors," said Sue Lynne Cha, the company's vice president of marketing for North America, in a company statement.
"Product development for us normally takes about 12 months, but this was done in seven weeks," said Shakir Moin, chief of marketing for North America, in a statement. "We're disrupting our ways of working . . . The mindset is that we're a 137-year-old startup focused on bolder, faster, fewer innovations that delight consumers and create growth for the company."
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