A recent WFA report highlights a significant rise in multinational brands' influencer marketing budgets, with 54% planning to increase spending by 2025. Due to ongoing challenges such as transparency and disclosure in campaigns, brands are collaborating more with influencer agencies, rising from 54% usage in 2019 to 74% today. Agencies like Wpromote report clients increasing their influencer budgets by 33% to 54%, as brands demand more strategic insights alongside creativity to drive their marketing efforts.
With influencer marketing budgets steadily rising, more multinational brands are partnering with influencer agencies to navigate the increasingly complex landscape.
54% of multinational brand marketers plan to boost influencer marketing spend in 2025, with 61% agreeing that influencer marketing will become more important.
"Budgets will reflect this as will the increased usage of partners with expertise in influencer marketing...this opportunity is a double-edged sword unless we get it right through responsible practices."
"Brands now expect a strategic approach backed by insights, not just creativity, which has pushed us to continually innovate."
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