WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creatorsBrands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.
As Gaza-Inspired Boycotts Continue, New Brands Are Emerging to Fill the VoidCola Gaza aims to offer an alternative drink in response to boycotts against multinational brands seen as supportive of Israel.