Micro and nano-influencers, with follower counts ranging from 250 to 10,000, are becoming essential in marketing strategies due to their ability to foster genuine engagement. Unlike mega-influencers, these smaller-scale creators often connect more deeply with their audience. They are proving effective for brands seeking authenticity in their messaging. Kadide Francy from Kenya and Jerlyn De Silva from India illustrate how their influencer partnerships have been financially rewarding. Additionally, Kanye Kiuru from East African Brewery highlights a successful marketing campaign driven by micro-influencer collaboration, emphasizing the importance of these niche influencers in today's business landscape.
Micro-influencers, with follower counts from 250 to 10,000, offer brands authentic engagement opportunities, leading to successful marketing campaigns and a shift in influencer strategies.
East African Brewery's use of micro-influencers transformed their marketing approach, showcasing how niche content creators can yield significant consumer connection and campaign success.
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