It seems bizarre now, given how much you can do with social media today. With the ever-growing list of social media platforms releasing new features daily, it's an exciting time to build a following online - but it's not an easy one.
According to Buffer data, the best content to post on LinkedIn is video by a hair's breadth - photos and carousels aren't far off. Our numbers show that video content has the highest engagement rate, with photos just 0.1 percent behind.
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