The article emphasizes the importance of the "Cookie Monster Rule" in social media branding, which dictates that all posts should reflect the brand's individual voice and character. Eder Reynoso, a former social media manager for Sesame Workshop, illustrated this concept at a social media conference by showing audience members how easily they could identify posts as belonging to Nike or Adidas based solely on style and tone. He stressed that while staying on brand is crucial, exploring adjacent subjects can keep content fresh and relevant, engaging a broader audience without losing the original brand essence.
There's no guarantee in sports. You'll be told you can't do it, so do it anyway. You can't win, so win.
Your audience should recognize your style, your voice and your personality instantly.
Adjacent subjects are subjects, ideas and thoughts that don't automatically fall under your brand, but are related in some way or another.
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