Millennials lead Gen Z on eight of twelve digital platforms, showcasing their stronger engagement on social media, where 93.0% of millennials are active compared to 87.9% of Gen Z.
As of 2024, the largest percentage of millennials are present on popular platforms: 43.3% on TikTok, 35.8% on LinkedIn, and 33.1% on Pinterest, indicating diverse digital preferences.
Marketers should focus on reaching millennials beyond traditional platforms like Facebook and Instagram, emphasizing the potential of Reddit and LinkedIn to connect effectively with this demographic.
The engagement disparity between millennials and Gen Z on social media platforms highlights an opportunity for brands to tailor their marketing strategies to attract millennial users actively.
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