Duolingo attracted immense attention by staging the death of its mascot, Duo, in a humorous social media campaign that included a viral video of Duo being struck by a Cybertruck. The stunt sparked a flurry of tributes from brands and celebrities, including Dua Lipa. Following the viral reaction, Duolingo revealed that the death was a hoax, dramatically bringing Duo back to life. This clever marketing move resonated with audiences, leading many to declare it one of the best marketing campaigns, while others humorously speculated about the mascot's fate.
Duolingo’s announcement of their mascot ‘Duo’ being killed in a Cybertruck accident became a viral sensation, leading to widespread brand tributes and reactions.
The company's clever marketing stunt of faking Duo's death generated significant buzz, with major brands joining in on the playful tribute to the beloved owl.
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