The article discusses the growing preference for user-generated content (UGC) creation over influencer marketing, highlighting the distinct roles of UGC creators and influencers. UGC creators produce content designed for brands to distribute on their platforms, while influencers utilize their platforms to endorse brands. The article provides three crucial tips for working with UGC creators: looking for a strong portfolio, seeking honesty, and assessing long-term potential with the creators, emphasizing that having a genuine relationship is essential for successful partnerships.
If you're hoping to start working with UGC creators, here are three tips to help you.
Don't waste your time on creators who can't provide sample content. Look for examples that show their work with brands in the niches you operate within.
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