The role of a publicist is not for the faint of heart. It’s a job in itself, and skilled PR professionals bring specialized experience and industry connections.
Believing in your abilities and having confidence in yourself are important qualities when taking the reins of what is essentially another full-time role.
Defining your brand starts with understanding what you stand for, the distinct qualities that set you apart, and the message you want to convey.
Once you clearly define your unique story and value, you create a solid foundation for your PR efforts, paving the way for effective self-promotion.
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