#self-promotion

#self-promotion

"It's a dissociating experience to promote your own memoir, to codify your story into soundbites and snippets, to boil yourself down into something sellable and scalable."

Just flew my dad with me to Dubai. First class. Emirates. $50,000 flight. (A world away from the $1,200 I used to pay in economy.) 470 passengers. Only 2 in First Class-us.

"I hate asking for help. 'Hate' is a strong word,...but it's accurate. The churn inside my head if you even hint that I should promote myself...is a full-body cringe."

Thought leadership isn't about telling potential clients why they should trust your firm - it's about demonstrating expertise in a way that makes them come to that conclusion on their own.