The article emphasizes the significant value of social media for businesses, particularly in the art community. Janis McGavin of the LACP successfully grew her organization's audience to 18,000 followers without appearing on camera, indicating that effective engagement can be achieved through high-quality content alone. McGavin stresses that potential customers are increasingly using social media for product research, making it essential for artists to focus on their online presence. Posting strong images, avoiding rookie mistakes like low-resolution uploads, and crafting visually appealing captions are critical for success on these platforms.
The business value of social media can't be overstated, but not everyone wants to vamp in videosâluckily, you don't have to.
Statistically, 75 percent of consumers use social media to research products, and 76 percent purchased a product after seeing it on a social post.
At the end of the day, it comes down to good content... If your images are strong enough, they are going to get attention.
Too many photographers spoil good images with rookie errors, like uploading a low-res image that degrades the quality.
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