Rocket Companies is making a comeback at the Super Bowl with an innovative, emotional ad designed to cement its identity as the ultimate homeownership brand. The ad, set to a new version of John Denver's 'Take Me Home, Country Roads,' showcases everyday moments that represent home. With a significant investment and a year in development, the campaign ties into their broader 'Own the Dream' initiative, emphasizing that homeownership is more than mortgages. The synchronized singalong with 75,000 fans further reinforces Rocket's commitment to community.
The real magic came when someone in a creative workshop shouted that we should bring the song into the narrative, which was a pivotal moment for the ad.
More than 75,000 fans at the big game joined a synchronized singalong, which Mildenhall says aligns with Rocket's community-oriented ethos.
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