WTF are private state tokens in Google's Privacy Sandbox?
Briefly

Private State Tokens effectively have sites that are able to authenticate site visitors be the ones to vouch for those visitors' authenticity so that they can be trusted by other sites.
Even with X's brand safety concerns and controversies, it's still the go-to second screen for the Super Bowl.
The youngest generation of workers appear far less loyal to the organizations they work for as job hopping becomes more normalized.
Agencies see 2024 as a year in which their businesses will find themselves on the upswing after a tough 2023. But they're still wary of the economy after such a tough year.
Read at Digiday
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