Council Post: Leverage Podcast Advertising To Unlock New Business Opportunities
Briefly

Podcasts offer a chance to connect with specific audiences, maximize engagement, and keep your brand relevant.
More than half of podcast listeners say that they're more likely to consider buying from a brand after hearing it advertised on their favorite podcast show.
Niche podcasts serve as the prime setting for personalized ads. Brands can now target audiences with precision based on their specific interests and demographics.
Read at Forbes
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