Podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall, according to IAB's "U.S. Podcast Advertising 2022 Revenue & 2023-2025 Growth Projections" study, released on May 11 during IAB's Podcast Upfront.The seventh annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP ("PWC"), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025.
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