Publishers claim that advertisers are spending more money on sustainability-related content, but brands and their ad agencies are now asking more frequently about how much carbon is being created from those ads themselves - as well as their digital ad campaigns holistically.That growing interest is putting pressure on publishers to start measuring their carbon emissions with more intentionality, if not begin decreasing the size of their carbon footprints altogether.
#back #performance #advertising #significantly #sustainability #partnerships #small-number #carbon-emissions #interactive #programmatic
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