Stevie Keen is The Drum's audience development manager.For The Drum's Content Marketing in Focus, she shares her top tips on how marketers can research their target audience so that their content effectively reaches and resonates with them.It can be daunting to know where to begin when researching your target audience.
#people #back #information #social-media #advertising #rabbit-hole #daunting-task #content-marketing #branded-content
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