Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research
Briefly

from Exchangewire11 months ago
Research from Blis and Sapio shows that omnichannel campaigns combining CTV, DOOH, and mobile ads can influence over 28% of retail shoppers in the UK.
Exchangewirehttps://www.exchangewire.com/blog/2024/02/15/nearly-a-third-of-all-retail-shoppers-are-influenced-by-ctv-dooh-and-mobile-according-to-new-blis-research/
According to the research, personalized ads have a strong impact on purchase decisions, with 39% of respondents preferring ads showing nearby stores.
Exchangewirehttps://www.exchangewire.com/blog/2024/02/15/nearly-a-third-of-all-retail-shoppers-are-influenced-by-ctv-dooh-and-mobile-according-to-new-blis-research/
Charlie Smith, Managing Director of Europe at Blis, highlights the need for a sophisticated approach that combines geo-powered advertising, context, and privacy-first data to reach consumers.
Exchangewirehttps://www.exchangewire.com/blog/2024/02/15/nearly-a-third-of-all-retail-shoppers-are-influenced-by-ctv-dooh-and-mobile-according-to-new-blis-research/
Read at Exchangewire
#ctv #dooh #mobile-ads #omnichannel-campaigns #personalized-ads #geolocation-targeting #third-party-cookies #privacy-first-data
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