#personalized-ads

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BBC News
1 month ago
Data science

Arrests during Tipton factory immigration raids - BBC News

Manage consent settings on AMP pages to control data collection and personalized ads outside of the UK. [ more ]
Marketing Dive
2 months ago
Marketing

Quaker celebrates everyday moments of affirmation in creative reset

Quaker Oats unveils global brand platform emphasizing everyday heroes like parents and personalized ads tailored to different markets.
The 'You've Got This' campaign by Quaker aims to evoke emotions by showcasing small moments that make a big impact in people's lives. [ more ]
Adweek
3 months ago
Marketing

John Stamos Will Lauch Zeam in Regional Super Bowl Ads

Zeam is a new streaming platform that offers news, sports, and culture from local television stations across the country.
The platform is launching with a regional campaign during the Super Bowl, featuring personalized ads for each market. [ more ]
The Drum
4 months ago
Marketing

Marketers uncover AI's power to craft personalized enjoyable ads at CES 2024

AI has the potential to revolutionize the creation of personalized and seamlessly integrated advertisements.
Marketers aim to enhance consumers' daily experiences and foster surprise and delight through AI-powered ads. [ more ]
Exchangewire
3 months ago
Online marketing

Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research

CTV, DOOH, and mobile ads influence nearly one-third of retail shoppers in the UK.
Omnichannel campaigns combining mobile ads, CTV ads, and DOOH ads can affect over 28% of consumers in the retail sector.
Personalized ads, particularly those showing nearby stores, have a significant impact on purchase decisions. [ more ]
Nature
3 months ago
Privacy professionals

A machine learning model to predict privacy fatigued users from social media personalized advertisements - Scientific Reports

Social media has a global reach with over 4.8 billion active users.
Personalized ads on social media can lead to privacy fatigue, which affects users' behavior more than privacy concerns. [ more ]
Fox News
4 months ago
Privacy professionals

Are your out-loud conversations fueling ads pushed to your devices?

Your smartphone may be listening to your conversations and using them to target you with personalized ads.
Turning off your voice-recognition assistant can help prevent your device from listening to you. [ more ]
Grocery Dive
3 months ago
Digital life

Retail media to elevate in-store grocery experiences in 2024, experts say

Grocers are using digital platforms like Instacart and smart carts to target customers with personalized ads and promotions.
In-store and online retail media is still in the early stages, with retailers experimenting with technologies like interactive sampling kiosks and electronic shelf labels. [ more ]
SheFinds
5 months ago
Digital life

'Your Personal Info On Your iPhone Isn't Safe' Until You Change These Privacy Settings According To A Tech Expert

iPhone privacy settings are crucial for protecting personal information
Disabling tracking, personalized ads, and analytics can enhance privacy [ more ]
www.theguardian.com
5 months ago
Digital life

My doctor diagnosed me with ADHD so how did my phone find out? | Sarah Marsh

Social media platforms can use personal data to personalize ads and recommendations based on a user's health condition.
Targeted advertising can lead to privacy concerns, especially when it comes to health data. [ more ]
MarTech
3 months ago
EU data protection

Google issues urgent steps for advertisers running campaigns in the EU | MarTech

Advertisers in the EEA must take immediate action to prevent campaign performance issues related to showing personalized ads.
Marketers need to send verifiable consent signals to Google to comply with the EU User Consent Policy. [ more ]
Social Media Today
5 months ago
EU data protection

Meta Faces a $600 Million Fine in Europe Over Possible Data Protection Laws Violations

Spanish media outlets accuse Meta of gathering user data without consent in violation of GDPR.
Meta justifies personalized ads as essential for user experience. [ more ]
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