"OpenAI is introducing advertising on ChatGPT, in a much-anticipated move that opens up a lucrative new revenue stream for the company. OpenAI will begin testing personalized adverts within its free chatbot product and ChatGPT Go - its lowest-cost chat subscription - in the US in the coming weeks, the company announced in a blog post on Friday. The AI giant will begin by testing adverts at the bottom of ChatGPT answers within user conversations in the coming weeks."
"These ads will be personalized according to the content of users' current conversations, and "clearly labelled and separated from the organic answer", OpenAI said in the blog post. During the test, ChatGPT users will be able to turn off such personalization, as well as clearing the data used for ads at any time, the company said. Users can also opt to go ad-free via a paid subscription tier."
"OpenAI CEO Sam Altman has always been openly wary of balancing advertising with preserving consumer trust, and had promised that when the company did introduce ads, it would take a "thoughtful and tasteful" approach. OpenAI's announcement of ChatGPT advertising comes just five days after major rival Google announced its own advertising pilot, focusing on direct offers that brands could offer customers that are preparing to purchase items within its AI chat."
OpenAI will introduce advertising in ChatGPT by testing personalized adverts in the free chatbot and ChatGPT Go in the US. Ads will appear at the bottom of ChatGPT answers and will be personalized based on the content of users' current conversations while being clearly labeled and separated from organic responses. During testing, users can turn off personalization and clear the data used for ads at any time, or pay for an ad-free subscription tier. The company restructured to a for-profit model recently, and leadership emphasizes preserving trust by ensuring responses remain objectively useful, not driven by advertising. The move follows similar advertising pilots from competitors.
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