"Whenever we get any stats that come officially from X or from Elon Musk, I always have to take them with a pinch of salt, because they don't make sense, they contradict stats from other sources or they just seem rather ambiguous in terms of what they try to explain," says Matt Navarra, a leading industry analyst and social media consultant.
behavior that has left advertisers spooked and hesitant to invest in advertising on X.
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