X, Formerly Known As Twitter, Is Launching A YouTube-Like TV App - Lindsey GambleX is launching a dedicated video app for smart TVs, advancing towards a 'video-first platform.'
X's New Video Strategy Is a Pivot to NowhereTwitter, now named X, has shifted its focus to becoming a video-first platform.X aims to capitalize on the lucrative video advertising market to boost its core business.
X Pitches Advertisers on the Potential of Big 3 Tie-In CampaignsThe Big 3 basketball competition has a large and engaged audience with potential for advertiser promotions.