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Experts say X's newly proclaimed 'video-first' strategy won't remedy brand safety issues

X is expanding its video offerings and positioning itself as a video-first platform.
However, there is skepticism due to lack of transparency and vague claims about user engagement.

X, Formerly Known As Twitter, Is Launching A YouTube-Like TV App - Lindsey Gamble

X is launching a dedicated video app for smart TVs, advancing towards a 'video-first platform.'

Experts say X's newly proclaimed 'video-first' strategy won't remedy brand safety issues

X is expanding its video offerings and positioning itself as a video-first platform.
However, there is skepticism due to lack of transparency and vague claims about user engagement.

X, Formerly Known As Twitter, Is Launching A YouTube-Like TV App - Lindsey Gamble

X is launching a dedicated video app for smart TVs, advancing towards a 'video-first platform.'
morex
#twitter

X's New Video Strategy Is a Pivot to Nowhere

Twitter, now named X, has shifted its focus to becoming a video-first platform.
X aims to capitalize on the lucrative video advertising market to boost its core business.

Elon Musk Is Realizing He Should Have Bought TikTok

Elon Musk initially bought Twitter for $44 billion but quickly became concerned about the economics of the investment.
Twitter has shifted from being a platform for high-minded discussion to a video-first platform, which is in direct conflict with its original purpose.

X's New Video Strategy Is a Pivot to Nowhere

Twitter, now named X, has shifted its focus to becoming a video-first platform.
X aims to capitalize on the lucrative video advertising market to boost its core business.

Elon Musk Is Realizing He Should Have Bought TikTok

Elon Musk initially bought Twitter for $44 billion but quickly became concerned about the economics of the investment.
Twitter has shifted from being a platform for high-minded discussion to a video-first platform, which is in direct conflict with its original purpose.
moretwitter

X Pitches Advertisers on the Potential of Big 3 Tie-In Campaigns

The Big 3 basketball competition has a large and engaged audience with potential for advertiser promotions.
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