"What's more craveable than fried chicken?" Jones told SFGATE. "Why do people want to come to this weird corner of Goleta that nobody's ever heard of for a burger they've already had? Fried chicken had to be the concept." This statement encapsulates the unique draw of Jonesy’s Fried Chicken, highlighting the chef's belief in the universal appeal of fried chicken over other fast-food options.
Jones' plan - to lure people to Old Town Goleta with the promise of some of the best fried chicken around - seems to be working. In the first week, the place sold out entirely of chicken, delivering on its promise of an excellent local spot that's also worth traveling for. This showcases the immediate success of Jonesy's Fried Chicken.
His Italian great-grandfather opened one of the area's first dairies back in the early 1900s. But while that lineage would root him in this part of California, he spent most summers growing up in Biloxi, Mississippi, eating the Southern food of his other set of grandparents. This family history shapes the culinary identity Jones brings to his restaurant.
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