Baby Boomers, born between 1946 and 1964, tend to prefer familiar, Americanized Italian dishes, often sticking to popular options like lasagna and macaroni and cheese.
Despite more than half of Baby Boomers recognizing lesser-known dishes like Pasta Puttanesca and Bruschetta, their popularity remains low, revealing a risk-averse approach to foreign cuisine.
Before the pandemic, Baby Boomers favored spending on traditional brick-and-mortar establishments, demonstrating a preference for in-person dining experiences over online shopping or modern alternatives.
With Baby Boomers still controlling a significant portion of the economy, understanding their culinary preferences and spending habits can provide valuable insights for the restaurant industry.
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