The curate's Easter egg: how Taylor Swift turned pop into a multiplayer puzzle
Briefly

For Taylor Swift fans, a new album is never just an album.When she announced her 10th record Midnights in October, Swifties knew to expect a flood of Easter eggs, cryptic clues and mysteries in need of solving that would supposedly point to the record's lyrical content, aesthetic and upcoming tour.Head to Reddit, Twitter or a specific corner of TikTok known as SwiftTok, and you'll find fans analysing interviews, social media posts and the minutiae of her music videos, from the outfit colours and hairstyles to the significance of different buttons in an elevator in a music video.
Read at www.theguardian.com
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