Temu offers an immersive online experience where shoppers feel like they are playing an arcade game, with various tools and enticing deals at their fingertips.
Temu and Shein, rival e-commerce platforms, have reshaped consumer habits with their appealing models, cheap goods, and a torrent of digital marketing strategies.
Salesforce projects that a significant percentage of online purchases in Western countries will be made through platforms like Temu and Shein, suggesting their immense growth.
The success of these platforms, including TikTok Shop and AliExpress, lies in their ability to cater to spontaneous buying behaviors, making every day feel like Cyber Monday.
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