Brand reputation is not just a characteristic but a strategic resource that places firms competitively. Its management is essential for attracting and retaining customers.
With the rapid dissemination of information today, brands must engage in proactive reputation management to handle feedback effectively and mitigate reputational risks.
The perception of a brand is crafted by public opinion and can be influenced positively or negatively by reviews, testimonials, and endorsements, which are crucial for sustainable growth.
Companies that prioritize reputation earn customer trust, leading to longer retention and increased referrals, showcasing the need for consistent reputation management in marketing strategies.
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