"I've had very good reviews with my past clients, so it shoots me up at a much higher ranking based on not just these organic reviews, but also because of the volume of the reviews being positive," he said.
"Borrowers don't ask you if you know the mortgage guidelines, but if mortgage reviews are very good from previous customers, then that will help get more business through the door," the Washington D.C.-based LO said.
"It would be my advice for other LOs to have reviews be more top of mind for their clients because ultimately it does help with SEO," he said.
"If newbie loan officers are not prioritizing asking customers for reviews, it will be hard for them to establish themselves in the business."
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