The recent Super Bowl featured unprecedented viewership numbers, with a peak of 137.7 million viewers and notable celebrity appearances including Donald Trump and Kendrick Lamar, whose halftime show set a record for most-watched performance. The game's overall viewership increased by 3% from the previous year, with Fox leading robust streaming efforts. The Super Bowl remains a prime cultural event for advertisers, with 30-second ads selling for up to $8 million, illustrating its value as a unifying experience in today's fragmented media landscape.
This year's Super Bowl not only set viewership records, such as 137.7 million peak viewers in the second quarter, but also highlighted the event's role in uniting audiences in a digital age.
Taylor Swift, Donald Trump, and Kendrick Lamar's performances attracted immense attention, showcasing the cultural significance of the Super Bowl as a platform for celebrities and advertisers.
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